The POPSMASH Blog

Articles on growing your ecommerce business, selling with Shopify, product updates & more.

Sales & Marketing

Commerce Marketing Themes Calendar: Sell more with key dates for ad & content planning

A comprehensive list of commerce marketing dates and themes for brands serving US audiences to help boost your marketing efforts year-round.

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Commerce Marketing Themes Calendar: Sell more with key dates for ad & content planning

The latest updates from POPSMASH

Do mystery boxes ever really work?
Sales & Marketing

Do mystery boxes ever really work?

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Does $0 or 'free' drive more conversions?
Sales & Marketing

Does $0 or 'free' drive more conversions?

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Do email automations really work?
Sales & Marketing

Do email automations really work?

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Use concrete language to boost customer spending
Sales & Marketing

Use concrete language to boost customer spending

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Boost the impact of influencers with friends & family
Sales & Marketing

Boost the impact of influencers with friends & family

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Want more opt-ins? Use gamification, here's how!
Sales & Marketing

Want more opt-ins? Use gamification, here's how!

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Does positioning of marketing messages matter?
Sales & Marketing

Does positioning of marketing messages matter?

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Want better survey responses? Ask fewer questions.
Sales & Marketing

Want better survey responses? Ask fewer questions.

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What colors should you use in your social media posts?
Sales & Marketing

What colors should you use in your social media posts?

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Boost sales for your main product with complementary products
Sales & Marketing

Boost sales for your main product with complementary products

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Should you show expert reviews or customer reviews?
Sales & Marketing

Should you show expert reviews or customer reviews?

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Selling to men? Put your prices in red to sell more.
Sales & Marketing

Selling to men? Put your prices in red to sell more.

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When is the best time to post on social media?
Sales & Marketing

When is the best time to post on social media?

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How clever humor can grow your brand
Sales & Marketing

How clever humor can grow your brand

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'Best Seller' vs. 'Top Rated' which is better?
Sales & Marketing

'Best Seller' vs. 'Top Rated' which is better?

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Boost sales with personalized experiences
Sales & Marketing

Boost sales with personalized experiences

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Do privacy guarantees help or hurt sales?
Sales & Marketing

Do privacy guarantees help or hurt sales?

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Boost conversions with quantity-focused CTAs
Sales & Marketing

Boost conversions with quantity-focused CTAs

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Why you should reply to all reviews
Sales & Marketing

Why you should reply to all reviews

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How to maximize influencer marketing campaigns
Sales & Marketing

How to maximize influencer marketing campaigns

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Boost sales by showing your product's scent
Sales & Marketing

Boost sales by showing your product's scent

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Promote the experience around your product to boost reviews
Sales & Marketing

Promote the experience around your product to boost reviews

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Do feminine or masculine brand names perform better?
Sales & Marketing

Do feminine or masculine brand names perform better?

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How to get more positive reviews for your store
Sales & Marketing

How to get more positive reviews for your store

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Does clickbait ever work in marketing?
Sales & Marketing

Does clickbait ever work in marketing?

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Should your store offer free returns?
Sales & Marketing

Should your store offer free returns?

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When should you use video in ads? Here's how to know.
Sales & Marketing

When should you use video in ads? Here's how to know.

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When does 'science-based' marketing messaging backfire?
Sales & Marketing

When does 'science-based' marketing messaging backfire?

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How to write better marketing copy
Sales & Marketing

How to write better marketing copy

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How to respond to rude customer complaints
Sales & Marketing

How to respond to rude customer complaints

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How one-click buy buttons boost sales
Sales & Marketing

How one-click buy buttons boost sales

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Reduce returns 50% by reframing bundles
Sales & Marketing

Reduce returns 50% by reframing bundles

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How to make sale pricing work better
Sales & Marketing

How to make sale pricing work better

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Does the order of your reviews impact conversions?
Sales & Marketing

Does the order of your reviews impact conversions?

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Do women prefer 'prettier' products?
Sales & Marketing

Do women prefer 'prettier' products?

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Use 'you' to get better marketing results
Sales & Marketing

Use 'you' to get better marketing results

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When do ads get annoying?
Sales & Marketing

When do ads get annoying?

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Show number of views or purchases to boost sales
Sales & Marketing

Show number of views or purchases to boost sales

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What should you show in product ads?
Sales & Marketing

What should you show in product ads?

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When should you use email marketing vs. direct mail?
Sales & Marketing

When should you use email marketing vs. direct mail?

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Credible marketing claims are 60%+ more effective. Here's why.
Sales & Marketing

Credible marketing claims are 60%+ more effective. Here's why.

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How to run a giveaway on any social media network [Free templates]
Sales & Marketing

How to run a giveaway on any social media network [Free templates]

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Mobile users buy 30%+ more from personalized experiences
Sales & Marketing

Mobile users buy 30%+ more from personalized experiences

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Are print or digital ads more memorable?
Sales & Marketing

Are print or digital ads more memorable?

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Make more sales with simple product unit descriptions
Sales & Marketing

Make more sales with simple product unit descriptions

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Simplify your prices to sell more
Sales & Marketing

Simplify your prices to sell more

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Increase ad click-through rates with recommended product pairings
Sales & Marketing

Increase ad click-through rates with recommended product pairings

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How much do handwritten thank you notes increase sales?
Sales & Marketing

How much do handwritten thank you notes increase sales?

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Why you should say "Thank you" not "Sorry"
Sales & Marketing

Why you should say "Thank you" not "Sorry"

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Should you ever publicly praise your competitors?
Sales & Marketing

Should you ever publicly praise your competitors?

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Sell more with social coupons
Sales & Marketing

Sell more with social coupons

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Are present or past tense reviews more persuasive?
Sales & Marketing

Are present or past tense reviews more persuasive?

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Double ad click through rate (CTR) with surprising copy
Sales & Marketing

Double ad click through rate (CTR) with surprising copy

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Does sending discounts via email marketing ever really work?
Sales & Marketing

Does sending discounts via email marketing ever really work?

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How to get more reviews from customers
Sales & Marketing

How to get more reviews from customers

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How to make your products seem more effective to buyers
Sales & Marketing

How to make your products seem more effective to buyers

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How often should you post on Instagram?
Sales & Marketing

How often should you post on Instagram?

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Why showing your costs can increase sales & how to do it
Sales & Marketing

Why showing your costs can increase sales & how to do it

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Personalized discovery: How the sales funnel is changing
Sales & Marketing

Personalized discovery: How the sales funnel is changing

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Humanize transactions to increase sales & customer satisfaction
Sales & Marketing

Humanize transactions to increase sales & customer satisfaction

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How to efficiently test new product ideas
Sales & Marketing

How to efficiently test new product ideas

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What kind of product images drive the most sales vs. engagement?
Sales & Marketing

What kind of product images drive the most sales vs. engagement?

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How showing sold out items can increase sales by 30%
Sales & Marketing

How showing sold out items can increase sales by 30%

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How to handle complaints on social media
Sales & Marketing

How to handle complaints on social media

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Can sharing your company size boost sales?
Sales & Marketing

Can sharing your company size boost sales?

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How feedback surveys can boost spending by over 130%
Sales & Marketing

How feedback surveys can boost spending by over 130%

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6 proven ways to increase the conversion rate on your Shopify store
Sales & Marketing

6 proven ways to increase the conversion rate on your Shopify store

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Should you put the price above or below a product to increase sales?
Sales & Marketing

Should you put the price above or below a product to increase sales?

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How to make a marketing plan in 30 minutes
Sales & Marketing

How to make a marketing plan in 30 minutes

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Should every Shopify store have a product recommendation quiz?
Sales & Marketing

Should every Shopify store have a product recommendation quiz?

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Do limited-time promotions work?
Sales & Marketing

Do limited-time promotions work?

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Use 'Special Days' with promos to boost sales
Sales & Marketing

Use 'Special Days' with promos to boost sales

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Should discounts use $ off or % off?
Sales & Marketing

Should discounts use $ off or % off?

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How to increase sales by making discounts seem bigger
Sales & Marketing

How to increase sales by making discounts seem bigger

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Best Shopify Quiz App Review: Compare product recommendation quiz funnels for personalized marketing (free & paid alternatives)
Sales & Marketing

Best Shopify Quiz App Review: Compare product recommendation quiz funnels for personalized marketing (free & paid alternatives)

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How to get more customer referrals & grow word of mouth
Sales & Marketing

How to get more customer referrals & grow word of mouth

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How to boost sales by asking for feedback
Sales & Marketing

How to boost sales by asking for feedback

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What's the ideal number of claims to persuade buyers?
Sales & Marketing

What's the ideal number of claims to persuade buyers?

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Should you use marketplaces to boost early Shopify store sales?
Sales & Marketing

Should you use marketplaces to boost early Shopify store sales?

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Are you using the right ecommerce marketing channels for your product?
Sales & Marketing

Are you using the right ecommerce marketing channels for your product?

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Here's Instagram giveaway performance data - how do you compare?
Sales & Marketing

Here's Instagram giveaway performance data - how do you compare?

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How to do a giveaway on Shopify
Sales & Marketing

How to do a giveaway on Shopify

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Podcast Interview: Grow your Shopify email list with Instagram giveaways
Sales & Marketing

Podcast Interview: Grow your Shopify email list with Instagram giveaways

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What is zero-party data?
Sales & Marketing

What is zero-party data?

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How influencers on Instagram, TikTok & YouTube launch their own products & brands
Sales & Marketing

How influencers on Instagram, TikTok & YouTube launch their own products & brands

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Shopify Marketing Guide: A 30-minute marketing plan for Shopify stores
Sales & Marketing

Shopify Marketing Guide: A 30-minute marketing plan for Shopify stores

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Shopify email marketing & CRM integration support in POPSMASH
POPSMASH Updates

Shopify email marketing & CRM integration support in POPSMASH

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How Plum Porch grew email subscribers from Instagram with POPSMASH
Case Studies

How Plum Porch grew email subscribers from Instagram with POPSMASH

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How to estimate Shopify sales growth from Instagram (3 yrs of data)
Sales & Marketing

How to estimate Shopify sales growth from Instagram (3 yrs of data)

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What does "Validated & Secured by POPSMASH" mean?
POPSMASH Updates

What does "Validated & Secured by POPSMASH" mean?

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How to grow your email list on autopilot with a social lead page
Sales & Marketing

How to grow your email list on autopilot with a social lead page

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How to get more Shopify sales from Instagram
Sales & Marketing

How to get more Shopify sales from Instagram

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What's the best email marketing service provider for Shopify?
Sales & Marketing

What's the best email marketing service provider for Shopify?

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How to collect email addresses & grow your email list with Shopify
Sales & Marketing

How to collect email addresses & grow your email list with Shopify

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Shopify Lead Generation: Grow your email marketing list on Shopify
Sales & Marketing

Shopify Lead Generation: Grow your email marketing list on Shopify

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How to add a welcome email with Shopify Email Marketing
Sales & Marketing

How to add a welcome email with Shopify Email Marketing

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How to verify email addresses and leads from social media
Sales & Marketing

How to verify email addresses and leads from social media

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How to run fair giveaways on Instagram
Sales & Marketing

How to run fair giveaways on Instagram

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What is the directed engagement marketing strategy?
Sales & Marketing

What is the directed engagement marketing strategy?

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Instagram Giveaway Guide: How to do a giveaway on Instagram
Sales & Marketing

Instagram Giveaway Guide: How to do a giveaway on Instagram

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