The most effective way to show your products

Here's your weekly 60-second marketing gem. This one’s about doubling (or tripling) the way your products shine. Let’s go!

Why showing products in groups is the ultimate hack

Ever noticed ads for energy drinks or vitamins always show more than one bottle? They don’t just look pretty—they sell better. Turns out, when people see multiple copies of the same product together, they think it's way more effective.

In a study, shoppers perceived a natural energy shot as 10.7% more energetic when shown in a group of 15 bottles vs. just one. Even showing just two bottles had a similar boost.

And it’s not just about perception. In another test, folks who ate from a pack of 6 energy chews actually performed better in a task than those given a single chew. More chews = more vibes.

The quick takeaway 🎯

Show your product in groups. Think 2, 3, or more of the same item together. This works on ads, your website, even in-store displays. Double or triple the display, and you can boost both perceived and actual value.

Why this works 🧠

When we see identical items together, our brains go, “Wow, this must be powerful as a team!” Think athletes in matching uniforms or a sleek row of Teslas. Group unity feels like strength.

It’s like your product is saying, “Together, we get the job done better.”

What to watch out for ⚠️

This trick isn’t for everything:

• Works best for products with a single key benefit (e.g., energy, cleaning, health).
• Skip this if your product is premium or limited-edition—it might mess with your “scarcity” vibe.
• If your product sells based on variety (like laptops or decor), this isn’t your play.

Oh, and remember—science isn’t perfect. While the research is compelling, one attempt to replicate the study didn’t quite match the results. So, test before going all in.

How to do it ✅

1. Audit your visuals: Where are you showing your product? Website, ads, store shelves?
2. Add some friends: Show your product in groups of at least 2. No need to go overboard—2 or 3 is already enough to work magic.
3. Experiment: Try different arrangements. A sleek grid for your website or a pyramid for a shelf display.

Pro tip: Pair this with other design tricks, like highlighting key features or colors, to make the group even more attention-grabbing.

So, the next time you’re snapping pics for your product page or planning an ad, think groups. A lonely product is nice, but a team of products? That’s a power move.

Want to learn more? 🤓

If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.

Quote of the week 💬

"Solo products show, but groups sell."