How to run a giveaway on any social media network [Free templates]

Do you ever feel like your social media audience (e.g. Instagram followers) are window shoppers and just wish they'd start buying from you? You're not alone!

So here's how to give personalized recommendations of your products products in an engaging way: Use quizzes for social giveaways!

You can also do social giveaways without a quiz with some minor changes, but using a quiz helps capture more leads with buying preferences, plus builds discovery and awareness for your rpoducts.

Social giveaway example

Here's a 60-second example 📺 of a footwear quiz giveaway on Instagram for Allbirds made with our Shopify quiz app (I made it on my phone in a few minutes). You can also try the quiz here to see what it's like.

And here's an example of what an Instagram giveaway post a quiz could look like to maximize social engagement:

This can work for just about any social network if you get creative.

Data on quiz conversion rates, AOV, and revenue increase differs by industry, but you can see example estimates here.

Below is data based on 10,000+ Instagram giveaways for follower growth, entry rates and email opt-in conversions (joining your email list), so feel free to use that as a baseline.

Example Instagram giveaway stats

Giveaway performance depends on many factors, like the authenticity of the audience (e.g. purchased followers or bots have much lower engagement), number of followers, and more. It also varies widely by social network.

But to give you an idea of what to expect, we provided data for 250, 2,500, and 25,000 Instagram followers below for an Instagram giveaway.

Instagram follower growth rates by the number of followers

• 250 followers: 11.87% growth
• 2,500 followers: 3.19% growth
• 25,000 followers: 4.76% growth

Instagram giveaway entry rates by the number of followers

• 250 followers: 7.68% entry rate
• 2,500 followers: 3.26% entry rate
• 25,000 followers: 0.7% entry rate

Instagram giveaway conversion rates (email opt-ins)

Instagram giveaway conversion rates for email opt-ins are on average around 20-40% across all account sizes. The primary variables are whether they are boosted by collabs or paid ads to increase reach. Interestingly, we see higher conversion rates on accounts that use paid ads to boost the giveaway post, as long as they are well-targeted.

Social giveaway example captions for all social networks (free templates)

Now that you've seen what social giveaways can do for you business, here are the example captions we use to give you a starting point for all of the main social networks.

Instagram giveaway example caption template

G.I.V.E.A.W.A.Y! 🎁

👋 Hey all! We're giving away <the prize, e.g. a $50 gift card> to one lucky winner!

How to enter:
1. Follow us
2. Tag 2 friends in the comments
3. Take our quiz! (link in bio 👆)

⭐️ GOOD LUCK! ⭐️

This giveaway is not endorsed, administered, or sponsored by Instagram. Winners will be chosen fairly and at random by third-party facilitator POPSMASH and will be notified within 48 hours via direct message from us.

Facebook giveaway example caption template

G.I.V.E.A.W.A.Y! 🎁

👋 Hey all! We're giving away <the prize, e.g. a $50 gift card> to one lucky winner!

How to enter:
1. Like this post & follow our page
2. Tag 2 friends in the comments
3. Take our quiz 👉 <quiz link here>

⭐️ GOOD LUCK! ⭐️

This giveaway is not endorsed, administered, or sponsored by Facebook. Winners will be chosen fairly and at random by third-party facilitator POPSMASH and will be notified within 48 hours via direct message from us.

TikTok giveaway example caption template

G.I.V.E.A.W.A.Y! 🎁

👋 Hey all! We're giving away <the prize, e.g. a $50 gift card> to one lucky winner!

How to enter:
1. Like this video & follow us
2. Tag 2 friends in the comments
3. Take the quiz in our link ☝️

⭐️ GOOD LUCK! ⭐️

This giveaway is not endorsed, administered, or sponsored by TikTok. Winners will be chosen fairly and at random by third-party facilitator POPSMASH and will be notified within 48 hours via direct message from us.

X / Twitter giveaway example caption template

G.I.V.E.A.W.A.Y! 🎁

👋 Hey all! We're giving away <the prize, e.g. a $50 gift card> to one lucky winner!

How to enter:
1. Follow us & retweet this 🔁
2. Reply & tag 2 friends
3. Take our quiz 👉 <quiz link here>

⭐️ GOOD LUCK! ⭐️

This giveaway is not endorsed, administered, or sponsored by X (formerly Twitter). Winners will be chosen fairly and at random by third-party facilitator POPSMASH and will be notified within 48 hours via direct message from us.

YouTube giveaway example caption template

G.I.V.E.A.W.A.Y! 🎁

👋 Hey all! We're giving away <the prize, e.g. a $50 gift card> to one lucky winner!

How to enter:
1. Like & subscribe
2. Share this with your friends for extra luck 🍀
3. Take our quiz 👉 <quiz link here>

⭐️ GOOD LUCK! ⭐️

This giveaway is not endorsed, administered, or sponsored by YouTube. Winners will be chosen fairly and at random by third-party facilitator POPSMASH and will be notified within 48 hours via direct message from us.

Feel free to use any of these templates and modify as you wish to suit your needs. And if you're using Shopify, try our Shopify quiz app to run your giveaway.

Want to learn more? 🤓

If you'd like to learn more about running better Instagram giveaways, I spoke about it in a podcast interview here, or read a summary of what we covered on the podcast. Or if you want to dive deep into the details, I wrote an in-depth how-to guide on Instagram giveaways here.