How to make your products seem more effective to buyers
Ready to dive into a marketing tip that's all about visual storytelling? This one's a game-changer for how you showcase your products. Let's dive in!
TL;DR 🎯
Place your product right next to the problem it solves, or better yet, next to the glorious outcome. It's like showing a before-and-after without the wait to help customers connect the dots and get to that "aha!" moment faster.
Picture this 📸
- Dirty to dazzling: Imagine a detergent ad. One side shows a muddy soccer jersey, the other side, the same jersey but sparkling clean. Your detergent sits proudly in the middle. Instantly, it screams, "I'm the hero here!"
- Security to the rescue: A picture of a computer with a big, red "Security Breach" warning, and right next to it, your cybersecurity software in shining armor.
Why it works 🤔
Our brains love shortcuts. When we see a product chilling next to a problem, our neurons fire up and go, "Ah, these two are BFFs!" We assume the product is just fantastic at solving that issue.
So, what's the catch? ⚠️
This tip works well, but not in all cases. Here are a couple exceptions:
- Know your audience: If they're already experts on what you're selling, this trick might not be as dazzling. They know the score already.
- Immediate vs. long-term: This works wonders for quick fixes but might not impress if your product is a slow burner, like vitamins for long-term health.
How to make it happen ✅
- Website wizardry: On your product pages, get those images right. Selling a wrinkle cream? Show it next to a radiant, wrinkle-free smile.
- Ad creativity: In your ads, use captions that highlight the transformation and place your product in the heart of the action.
- Loud & clear: If your product’s purpose isn't super obvious, make it crystal clear in your imagery and text. Selling a stress-relief tea? Show it next to a zen-like tranquil scene.
Remember, it’s all about making that visual connection as clear as a sunny day. Show your product not just as an item, but as a solution, a hero in its own right 🦸
That’s it for today! Go ahead and give your products the visual storytelling they deserve.
Want to learn more? 🤓
If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.
Quote of the week 💬
"Don't find customers for your products, find products for your customers."
- Seth Godin
