Mobile users buy 30%+ more from personalized experiences
This week, I've got a hot tip that'll help you nail your targeting, whether your customers are swiping on their phones or clicking away on their desktops. Ready? Let's jump in!Imagine this: You're scrolling through a store on your phone, and bam! There's a "specially for you" section with items that scream your style. Feels good, right? Now, think desktop shopping - where seeing "bestsellers" makes you feel like you're in on the crowd's top picks. There's a science to this, and it's all about tailoring the experience to the device.
TL;DR 🎯
Here's the deal: If someone's shopping on their mobile, hit them with personalized, unique offerings. Think "curated just for you." But on the desktop? Showcase those crowd-pleasers and bestsellers. It's all about matching the mindset to the medium.
Why does this work? Mobiles feel personal, so we dig choices that reflect our unique tastes. Desktops, on the other hand, have us feeling part of the wider world, so we lean towards popular picks.
Wait...but why? 🤔
So, why do our shopping preferences swing this way? Smartphones are like our digital sidekicks, holding everything from personal chats to photos. This intimacy makes us value choices that resonate with our individuality.
When we're on desktops, we're less in our personal bubble and more in the public sphere. Hence, we're drawn to what everyone else is loving. It's like choosing a movie based on critics' reviews versus what your bestie suggests.
What to watch out for ⚠️
Before you revamp your entire website, remember: this trick has its limits. We're not sure if it works the same for every product or service. Your mileage may vary with items where personal taste is less of a factor, like, say, dish soap.
How to do it ✅
Ready to apply this to your store? Here's your action plan:
- Get personal on mobile: Use those nifty recommendation algorithms to offer mobile shoppers items based on their past choices. Think "handpicked for you" or "unique finds."
- Play the popularity card on desktop: Show desktop users what's trending, what's hot, and what others are buying. "Bestsellers" and "Most Popular" are your go-to sections here.
- Balance the two: Don't ditch one for the other. A sprinkle of personalization can still work wonders on desktop, and it doesn't hurt to show mobile users what's trending.
So, whether your customers are couch-surfing on their phones or desk-dwelling with their laptops, you've got the know-how to hit the right note. Give these tactics a try and watch your conversion rates dance to a new beat!
Psst...if you use Shopify, try POPSMASH, our AI quiz app to create personalized product recommendation quizzes in 5 minutes.
Until next week, keep tailoring those experiences, and let's make those sales soar!
Want to learn more? 🤓
If you want to learn more about this topic, you can dig into the nerdy details in the original marketing study.
Quote of the week 💬
"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
- Marshall McLuhan
