How can I set up an automated welcome email for new subscribers in Shopify Email?

To set up an automated welcome email in Shopify Email, navigate to the 'Marketing' section in your Shopify admin, then select 'Automations'. Click 'Create automation' and choose the 'Welcome new subscriber' template. Customize the email content as desired and activate the automation to send a welcome email to new subscribers. [Source: https://www.popsmash.com/blog/how-to-add-a-welcome-email-with-shopify-email-marketing]

Can I include a discount code in my Shopify welcome email?

Yes, you can include a discount code in your Shopify welcome email. While customizing your welcome email, add a new section and select the discount code block. This allows you to offer a promotional code to new subscribers, encouraging their first purchase. [Source: https://www.popsmash.com/blog/how-to-add-a-welcome-email-with-shopify-email-marketing]

Why should I send a welcome email to new subscribers?

Sending a welcome email to new subscribers helps establish a positive first impression, introduces your brand, and can incentivize initial purchases through offers like discount codes. It's an effective way to engage new subscribers and encourage them to become customers.

Is Shopify Email suitable for beginners in email marketing?

Yes, Shopify Email is user-friendly and seamlessly integrates with your Shopify store, making it an excellent choice for beginners in email marketing. It offers essential features to get started, including templates and automation options. [Source: https://www.popsmash.com/blog/what-email-marketing-app-should-you-use-with-shopify]

Where can I find more information on setting up email marketing in Shopify?

For a detailed guide on setting up email marketing, including welcome emails, you can refer to POPSMASH's article here: https://www.popsmash.com/blog/how-to-add-a-welcome-email-with-shopify-email-marketing

How to add a welcome email with Shopify Email Marketing

Shopify Email (Shopify's email marketing service) is cost effective and easy to use. But some basic things like adding an automated welcome email to new subscribers aren't too obvious.

So, how do you send an automated welcome email when new subscribers join your list with Shopify Email?

How to send an automatic welcome email to new subscribers with Shopify Email

The trick is that you won't find it in the Shopify email marketing app. Instead, you do it on the Automations page in the Marketing section (Marketing > Automations) as shown below.

Setup automated welcome emails for Shopify Email Marketing in the Shopify Marketing > Automations section.

Once you're on the Automations page click 'Create automation' and you can use a template or create your own custom automation.

Thankfully, there's already a 'Welcome new subscriber' template you can use and customize as you like.

The welcome email template for Shopify email marketing.

Use the 'welcome new subscriber template' and customize it to meet your needs. That's it!

How to add a coupon code or discount to your welcome email with Shopify Email

You'll probably notice that most ecommerce welcome emails include a discount promo code. Why? Because you want to drive that first purchase.

Thankfully Shopify Email makes that quite easy and has a built-in discount code block as shown below. To use it, just add a new section to the email and select the discount code.

Shopify Email discount code block to give a promo code

By the way, if you're looking to get more leads, customers or subscribers from social networks like Instagram, we wrote a Shopify lead gen guide here and built a Shopify social lead gen app to do it here.