What's your Shopify store's industry?
How many Instagram followers do you have?
| Assumptions | |
| Instagram follower growth rate ℹ️The percentage that your Instagram following is expected to grow from each Instagram giveaway. This compounds monthly & assumes just 1 giveaway per month. | |
| Instagram giveaway entry rate ℹ️The percentage of your Instagram following that is expected to enter your giveaway. | |
| Instagram email opt-in rate ℹ️The percentage of Instagram users entering your giveaway that are also expected to subscribe (opt-in) to your email list. All subscribers are validated by double opt-in. | |
| Welcome email revenue/opt-in ℹ️The average revenue per recipient expected from welcome email flows sent to new subscribers. | |
| Campaign email revenue/opt-in ℹ️The average revenue per recipient expected from campaign emails. The revenue & ROI estimates assume a weekly email campaign. | |
| Revenue & ROI | |
| New monthly email opt-ins ℹ️The average estimated new email opt-ins monthly attributable to each Instagram giveaway campaign. | - |
| New annual attributable revenue ℹ️The average estimated new revenue over 12 months attributable to running one monthly Instagram giveaway with POPSMASH. | - |
| Monthly POPSMASH cost ℹ️The cost of using the POPSMASH Shopify app each month. | - |
| Annual POPSMASH ROI ℹ️The average estimated ROI of using POPSMASH to get new email subscribers. | - |
Tip: Hover over each item for more details.
How these estimates are calculated
Follower growth, giveaway entry & email opt-in rates are based on thousands of Instagram giveaways. Revenue data is from Klaviyo & assumes a weekly newsletter. Data extrapolated over 12 months & assumes a monthly Instagram giveaway to estimate annual attributable revenue & ROI (more details).
